Glossary

Brand advocacy

Every company wants its customers to rave about its products or services. Whether it’s the benefits they receive from using your products or the excellent customer service you provide, you want people to view your brand positively.

When current or past customers share their positive experiences, love your brand, or promote your products and services, that’s known as brand advocacy.

Brand advocacy is one of the most effective ways to attract new customers and cut down on marketing costs. Since most brand advocates share their experiences or love for a product for free, your company receives free advertising and can reach a wider audience.

Before we dive deeper into brand advocacy, let’s look at what a brand advocate is and how you can identify them.

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