Community-led growth

While companies can utilize many go-to-market strategies, a community-led growth approach focuses on a group of brand advocates and supporters to help market a product or service.

Generally, this approach relies on word-of-mouth advertising generated from the community sharing information about products and the brand itself. However, relying on your community to inform others of your offerings isn’t enough. Often you’ll also need to put a community manager in place.

These individuals will be responsible for engaging with your community and encouraging them to share their love of the brand. Without a strong community manager in place, you’ll notice that your community isn’t creating as many new business opportunities as you hoped for.