Customer Success is the business methodology of ensuring customers achieve their desired outcomes while using your product or service. When you give customers the necessary tools they need to succeed, you increase the likelihood of them always getting maximum value from your product, and they become more likely to stick around. Customer Success is a continuous process. It requires constantly ensuring every user is getting the most from your product. In other words: It’s proactive, rather than reactive (as is the case with Customer Support). Customer Success is about finding ways to inform, update and guide users on changes or different ways of using a product, all the while gathering their feedback and using it to inform product improvements.