In this context, dashboards are tools used by marketers and community managers to understand the performance of the community using a single platform. Dashboards enable users to schedule, publish, view, and reply to posts. They can also be used to generate analytics reports and for social listening.

Some dashboards come pre-built, while others are customizable, giving users the ability to display all and only the information most relevant to them or their organization.

For companies with an online presence, dashboards can be an excellent way to quickly observe and review data trends. However, a cluttered dashboard can be unhelpful and overwhelming, especially for new team members who are familiar with the platform. 

In the following sections, we’ll look at what a dashboard is and identify what information should be included to make your dashboard as effective as possible.