Engagement rate

The engagement rate is a measurement of user interactions with the content created by members of a community. The simplest way to calculate engagement rate is to divide the total number of likes, shares, and comments an account’s post receives by the size of that account’s audience and then multiply the result by 100. Other formulations divide engagement by the total number of post impressions or adjust the weight of likes, shares, and comments depending on their perceived value or which social network is being measured.