Gamification is when you add elements commonly found in games to other areas of life. A typical example is point scoring and prizes. The idea is that these elements can be powerful motivators.
In a customer community, gamification can encourage interaction by rewarding members for their efforts. You could let users vote on posts they like or assign tags or roles to active users.
Community engagement is key for organizations looking to lean on a community-led growth strategy for their products or services. To achieve a level of engagement with community members that produce enough referrals to impact your bottom line, you need to be creative. For many companies, this means incorporating items such as gamification.
With gamification, community members are incentivized to participate in discussions and interact with the brand. It’s also a great way to draw more members into your platform.
Let’s dive in and see how your online community can benefit from implementing gamification into your current strategies.