KPIs (Key Performance Indicators) represent data that you can track in order to measure the success of your community. You need to have key performance indicators in place. These are the goals you want your community to achieve. This metric may vary from time to time depending on the stage of the community or the challenge you might be handling.
For instance during the early stage of community where stickiness is more important than growth, you will need to measure the engagement rate of the community rather than the growth rate.Depending on where you are in the phases of community building, these are the main KPIs that are interesting for you:
- Community members: the number of users signing up to the community
- Engagement rates: active contributors in the community
- Traffic: page visitors per month