Passion Economy

The passion economy is an economy built around “creators with a purpose” — people who are powerfully motivated to start a brand, business, or community, usually on digital platforms, around a shared passion. Today, there’s an ongoing demand for three things that the passion economy provides: expertise, experiences, and relationships.

In a way that wasn’t possible even a decade ago, the rise in new digital platforms — including those like Shopify for e-commerce and PeerBoard for online communities — has made it easier for individuals to build a fulfilling livelihood around their own passions. These digital platforms overcome roadblocks of geography and timezones in a more agile way than the traditional economy, and — most importantly — allow people to connect and build the relationships that maintain and fuel the passion economy.