A virtual community is made up of a group of people bonded by a shared interest or motivation. They meet up in a dedicated digital space, where they can form connections with each other, tap into each other’s stories and experiences to fuel progress, and build meaningful relationships.
These communities are led by a creator or host who structures why and how their members build relationships with each other in the quest to master something interesting together.In a virtual community, members get added value from the connections they make with each other. This distinction — the ability for members to foster relationships with each other — is what sets virtual communities apart from audiences on social media channels and subscribers to email newsletters.
Oftentimes, the term “virtual community” is used interchangeably with “online community” (and they’re essentially the same thing).