Glossary Category F

Gamification

Gamification is when you add elements commonly found in games to other areas of life. A typical example is point scoring and prizes. The idea is that these elements can be powerful motivators. In a customer community, gamification can encourage…

Forum

In the context of online communities, a forum or message board is an online discussion site based around posting and responding to messages that tend to be longer than those sent via chat and which are archived, at least temporarily.…

FOMO

Fear of Missing Out (FOMO) refers to the apprehension that there are significant opportunities—in the form of information, events, or experiences—to which others have access but the subject does not. FOMO is often characterized by a vague feeling that other…

Follower

A follower is a user who has subscribed to another user’s account in order to receive updates on their activity, i.e., their posts and engagements with others’ posts. Followers will see these updates in their activity feed and may also…

Flaming

Flaming refers to the use of hostile or offensive language in online communities or discussions, most commonly in the form of text-based messages. The propensity toward flaming is often attributed to the combination of anonymity and having an audience that…

Forum

Also known as a message board. An online site dedicated to discussing a particular topic. Unlike a chat room where the conversation is built upon short, rapid-fire responses, discussions in a forum are published through a thread often longer than…

Focus

A high-focus community might be one that deals with the minutiae of a particular rock band and its music. Straying too far from the intended topic — discussing, say, deconstruction of 19th century painters — would be discouraged. High focus…

Feedback

As your online community grows, you’ll need to constantly pay attention to what your members are saying. If they make recommendations or complains, it’s your job to communicate with them and address their issues. This is necessary to strengthen your…

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