Glossary Category U

User-generated content

User-generated content is any media or post created by individual users and published on a platform. The content can be images, videos, blog posts, reviews, gifs, FAQs, or anything else people post to your site. Online communities are powerful ways…

User-Generated Content (or UGC)

User-generated content is content — blogs, videos, photos, quotes, etc. — that is created by community members. Marketers typically tap into their audience in an online setting to collect this type of content to support a campaign or initiative.