Glossary Category V

Viral content

The ideal outcome for most marketers and community managers is to see the posts in their community to go viral. This means that the post generated an unusually large number of engagements. Generally, these engagements take the form of shares,…

Verified

A verified member of an online community has proven their identity to the admins or owners of that community and is labeled as such as a result. On Twitter, for example, verified accounts have a checkmark beside their profile picture.…

Virtual Event

A virtual event is any event that brings people together at the same time digitally. A virtual event typically happens live over video on platforms such as Zoom, Facebook Live, or Crowdcast and ranges from a small group conversation to…

Virtual Community

A virtual community is made up of a group of people bonded by a shared interest or motivation. They meet up in a dedicated digital space, where they can form connections with each other, tap into each other’s stories and…

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