What are the benefits of starting an online community for your brand?

Build or not to build a community for my brand? That’s the big question we are looking to answer with this article. Please don’t be scared; in the end, you are the one who decides when is the right time to go for it.

If you have been thinking about starting a community for your company, we hope this article will help you decide if is the right moment for you.

Creating a community can be a lot of work, but the rewards can be well worth the effort.

What is a branded community?

A branded community is a group of people with a shared interest in your company, product, service, or industry who interact with each other online.

The interaction between members can take many forms, such as discussions in forums or comments on blog posts. However, the common goal is to support, share information, and connect with others with similar interests.

What are the benefits of building a branded online community for your company?

Improved customer satisfaction and loyalty

When customers feel like they are a part of a community, they are more likely to be satisfied with your company’s products and services.

They are also more likely to be loyal to your brand and recommend your products to others.

A sense of community can also improve customer retention rates.

Customers who feel like they are a part of a community are more likely to stick around, even with problems or negative experiences.

Building a branded community can help you create advocates for your company who will spread the word about your products and services to others.

A community can also provide valuable feedback that you can use to improve your products and services.

By listening to what your customers are saying in the community, you can make changes that will improve customer satisfaction and loyalty.

Increased brand awareness and reach

By building a branded online community, you can increase your company’s visibility and reach. When customers interact with each other in the community, they are exposed to your brand. This exposure can increase brand awareness and word-of-mouth marketing for your company. The more people are aware of your brand, the more likely they will purchase your products or services. An online community can also help you reach new markets and target new customers. You can learn about new markets that you may not have considered before by interacting with community members. You can also use the community to target specific groups of customers with tailored messages.

Greater insights into customer needs and preferences

An online community can provide valuable insights into your customers’ needs. By listening to the conversations in the community, you can learn about the problems that your customers are facing. You can quickly learn what they love or hate from your product or service. The tremendous value of this information can definitively help you improve your marketing efforts and make your products and services more appealing to your target audience.

How can community discussion give insights to my company?

As the community discussion grows, you’ll be able to see what topics are being talked about the most.

You can also get a sense of what members think of your product, service, or brand.

Positive sentiment is great, but don’t be afraid to look at the negative sentiment. You can use this information to learn what you can do to improve your product or service.

By paying attention to the discussion in your community, you can gain valuable insights that will help you make better business decisions.

How can community insights help with business decisions?

The insights you gain from your community can help you make better decisions about your product, service, or brand.

You can use this information to improve your marketing efforts, change your product or service, or develop new products and services that meet your customers’ needs.

Community discussion is a great way to generate new ideas for your company’s products or services.

By understanding what your customers want and need, you can make your business more successful.

More opportunities to upsell and cross-sell products and services

By building a relationship with your customers in the community, you can create more opportunities to upsell and cross-sell your products and services. When you know what your customers need and want, you can offer them additional products and services that they may be willing to pay. By cross-selling complementary products, you can increase sales and boost customer satisfaction.

How do upsell services inside my community?

There are a few different ways to upsell services inside your community. One way is to offer exclusive deals and discounts to members of your community. You can also create special offers for customers who purchase certain products or services. Another way to upsell services is to offer add-ons or extras that complement the product or service that the customer has already purchased. For example, if someone buys a software program, you could offer them a discount on training or support services. Offering these types of deals can increase sales and boost customer satisfaction.

Enhanced ability to provide prompt customer service and resolve issues quickly

By building a branded online community, you can provide your customers with improved customer support.

When customers can interact with each other, they can often find answers to their questions without contacting customer service. This scenario can lead to decreased customer support costs and improved customer satisfaction.

In addition, by monitoring the community, you can quickly identify and address any issues that may arise.

This proactive approach can help you avoid negative publicity and keep your customers happy.

Increased customer engagement and interaction with your brand

An online community can help you increase customer engagement and interaction with your brand. There are a few different ways to use your community to increase customer engagement.

One way is to encourage customers to interact with each other. You can achieve that by starting discussions, hosting contests, and offering incentives for participation. Another way to increase customer engagement is to interact with customers yourself. You can also contribute by responding to questions and comments, giving feedback, and sharing valuable content.

You can show your customers that you value their opinion and feedback by doing these things. This personal touch can go a long way in creating loyalty and increasing customer satisfaction.

Now that we know the core benefits of having an online community for your brand or company let’s see the options to host your community.

How to choose the right platform for your community?

When it comes to choosing a platform to host your online community, there are a few different factors that you should consider. The first is the size of your community. If you have a large community, you will need a platform to handle traffic and activity. Another essential factor to consider is the features that you need. For example, if you want to offer private groups or forums, you will need a platform that offers these features. Finally, you should consider your budget. Some platforms are free to use, while others charge a monthly fee.

Best platforms to host your online community

Below is a list of some of the best platforms to host your online community:


Discord is a platform that was initially designed for gamers. However, it will work for any community. Discord offers a wide range of features, including voice and video chat, private messages, public servers, etc. Discord is free to use and easy to set up.

A few successful Discord communities are:

– r/discordservers (over 100,000 members)

– The Discord Wiki (over 25,000 members)

– /r/discordapp (over 20,000 members)


Reddit is a social news platform that allows users to submit and vote on content. Reddit is free to use and easy to set up.

A few successful Reddit communities are:

– /r/announcements (over 700,000 members)

– /r/funny (over 15 million members)

– /r/gaming (over 12 million members)

Facebook Groups

Facebook Groups are a way for people with common interests to connect and interact. Facebook Groups are free to use and easy to set up.

A few successful Facebook Groups from brands are:

WWE Monday Night RAW with 3.3 Million members

Instant Pot with 2.8 Million members

Keto & Low Carb Recipes for Beginners with 2.4 Million members

Circle – All-in-One Community Platform for Creators & Brands

Bring together engaging discussions, members, live streams, chat, events, and memberships — all in one place, all under your brand.

A few thriving Circle communities are:

– The Book Club (over 50,000 members)

– The Film Club (over 30,000 members)

– The Music Club (over 20,000 members)

You can see their whole showcase of communities HERE.


BuddyBoss is a social network for groups and communities. BuddyBoss is a paid WordPress theme and platform and offers a free version of their community plugin. (Limited in features and styling)

A few successful BuddyBoss communities are:

Foundr Community

Project Life Mastery

Jay Shetty Certification School

Mighty Networks

Mighty Networks is a platform that helps you create and grow your own branded social network or online community. Mighty Networks is a paid platform with a free 14-day trial.

A few successful Mighty Networks communities are:

The Rising Tide Society

Niche Pursuits Insider

Food Blogger Pro

As you can see, there are various platforms that you can use to host your online community. Each platform has its own set of features and benefits. It is crucial to choose the right platform for your needs. You can ensure that your community is thriving and engaging.


From increased sales and enhanced customer support to improved brand awareness and engagement, an online community can help your business. If you are considering starting an online community, be sure to weigh the costs and benefits carefully to ensure that it is the right decision for your business. An online community can be a valuable asset with careful planning and execution for your business.

Hopefully, this blog post has helped you decide if starting an online community for your brand is right for you. If you decide to start a community, choose the right platform to host it. Doing this can ensure that your community is thriving and beneficial for your business.

Do you have any questions or comments about starting an online community for your brand? We’d love to hear from you! Share your thoughts in the comments below. Thanks for reading! 🙂

Francisco Opazo
Francisco Opazo

Husband, Father, Growth Marketer, Community Architect and WordPress Creator. DEIB Advocate.

CMX Communiteer and part of the Leadership team for the CMX London Chapter.

Founder @ Led by Community

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