Growth Leader,
AI builder,
Founder.
I help founders and communities turn ideas into working products on Lovable — either by running a hands-on workshop, or by building it for you end-to-end.
From SaaS growth to shipping with AI.
I'm a seasoned growth marketer with over 14 years helping SaaS startups scale through demand generation, partnerships, and product-led strategies. I've held leadership roles at Circle.so, BuddyBoss, Bettermode, and Screen, contributing to more than $50M in ARR across high-performing teams.
With a technical foundation as a web and mobile developer, I bring a rare blend of product expertise and marketing strategy. That combination shapes how I design seamless, high-impact journeys — for users, for speakers, and for communities.
Today I'm an official Lovable Ambassador in the UK. I run practical Lovable workshops where people leave with a prototype, not a slide deck — and I take on a small number of Done-For-You builds for founders who want a working product without learning the tool.
A few hats, one mission.
Running workshops and Done-For-You builds on Lovable.
Behind London Community Week and Toronto Community Week.
Platform to streamline speaker management for events.
Demand gen, partnerships and product-led strategies.
Three rules I don't bend.
Every session, every build — the goal is something real, working, shipped. Notes don't count.
Whether I run a workshop or build for you, the work, accounts and data stay yours.
Tight scopes, fast feedback loops, no retainers. Momentum is the product.
Communities are my long game.
I lead Led by Community, a mission-driven organisation supporting community professionals globally — behind London Community Week and Toronto Community Week, two of the leading conferences for the community industry.
Outside of that, I'm the founder of Speaker Dream — built to streamline speaker management and elevate the entire event experience for organisers and presenters alike.
Bring your room, or bring your idea — let's ship something real.
Prefer email? francisco@ledby.community